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Branded Calling ID ROI Calculator

Forecast the ROI & business impact of implementing Branded Calling ID with the BCID ROI Calculator. Brands rely on BCID to improve answer rates and outbound call campaign success by presenting the brand's name, logo, and reason for calling on outbound calls.

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Why Branded Calling ID Works

Key Assumptions

1. Agent & Call Volume

2. Scenario Picker

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Quality Voice & Data is one of the leaders in helping brands implement BCID at scale to improve campaign success.

What is Branded Calling ID?

Branded Calling IDâ„¢ is the only industry-led Rich Call Data (RCD) solution that enables businesses to display their brand name, logo, and reason for calling on their outbound calls. Because it's the only solution built through RCD, it's also the most secure solution on the market. By using Branded Calling ID, businesses can increase their answer rates, improve customer trust, and reduce call abandonment. This leads to more successful connections with customers and ultimately drives higher conversion rates.

Example of an Outbound Calling Campaign and What to Expect

The following example summarizes the impact of implementing Branded Calling ID (BCID) in a typical outbound campaign. These results are based on simulation modeling and industry-standard assumptions.

  • Answer Rate: Improved from 9.3% to 12.9% (+3.6%).
  • Conversions: Increased from 1,794 to 2,489 (+39%).
  • Monthly Revenue: Grew from $206,411 to $286,253 (+$79,842).
  • ROI: Improved from -0.3% to 43.1% (+43.4%).
  • Agent Burn Time: Reduced by 25,243 min, saving $7,783 in agent costs.
  • Leads Burned: Decreased from 292,440 to 244,378, saving $12,016 in lead costs.

These improvements demonstrate the significant business impact of BCID, including higher answer rates, more conversions, and better ROI, while reducing wasted agent and lead costs.

Example of a Customer Support Outbound Campaign

This example highlights the impact of Branded Calling ID (BCID) for a customer support outbound campaign, using industry-standard assumptions and simulation modeling.

  • Answer Rate: Increased from 15.3% to 20.5% (+5.2%).
  • Conversions: Increased from 8,394 to 10,130 (+21%).
  • Monthly Revenue: Grew from $671,538 to $810,436 (+$138,898).
  • ROI: Improved from 410.3% to 505.4% (+95.1%).
  • Agent Burn Time: Reduced by 18,776 min, saving $5,790 in agent costs.
  • Leads Burned: Decreased from 136,789 to 103,621.

BCID delivers substantial improvements for customer support teams, including higher answer and conversion rates, increased revenue, and significant ROI gains, while reducing wasted agent time and lead usage.

Disclaimer: This calculator provides directional estimates for planning purposes only. Results are based on simulation modeling with industry-standard assumptions. Actual results depend on your industry, audience, call strategy, and implementation. Past performance does not guarantee future results.